What questions should I ask a publisher’s representative to get at the key issues related to the price of a textbook?
There are several questions to ask when deciding which textbook to adopt:
- How much will this book cost my students? Remember, though, that when asked for the price of the text, publisher’s sales representatives frequently quote the cost of the textbook to the University Store – that is, the net cost. The net cost does not include the University Store’s markup, which reflects operational expenses and other costs of doing business. However, if you know the net cost we will be happy to estimate the retail price your students will pay. On new texts, the University Store operates on a 20 percent gross margin. The national average is 25.5 percent. The University Store makes a concentrated effort to keep the margin low, in order to keep costs as low as possible for students.
- Is the textbook available by itself or sold only as part of a bundle?
- What online resources are available to students with the purchase of the text, and are they available to anyone, or only to students who buy a new copy?
- When is the next edition going to be released?